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Welcome to Mamie Till Mobley Enterprise, Inc.

Mamie Till Mobley Enterprise, Inc. is here to guide today’s leaders in their journey to create more inclusive, safer worlds.

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MamieTaughtMe

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Buy More Black Challenge: Day 21

New to Buy More Black Challenge: The Ultimate Guide? Learn more about it HERE.

Week 3: Leverage Your Buying Power

This Week’s Goal: Learn how to progress from loyal fan to an influencer for black owned brands.

Day 21: Start a Business or Buy a Company

Today’s Task: Start your dream business or buy a company you’ve always loved.

Over the last few days we’ve talked about how important owning a business is to the Black community. We know that buying from black business owners is impactful, but without black lenders (i.e. bondholders) and black investors (i.e. stockholders) the chances of sustaining a black business are drastically decreased. Entrepreneurship is based in risk already, but deciding to build a black owned business can be of greater risk due to discrimination from banks and buyers. My hope is that through this challenge we have debunked many myths about what it means to buy black and inspired you to be a part of the circulation of the black dollar in the black community.

If you are still rocking with me on this last day — Congrats on making it all the way to the end of the Buy More Black Challenge! Let’s continue to be conscious buyers and if you need more support you can continue to chat with us over in the private FB group. There is a very engaged community there sharing articles and holding valuable dialogues on black buying power there.

Education around business and financial literacy are the first steps to changing the mindset around buying black owned products, services and companies. Share this challenge with a friend to spread the knowledge and keep the conversation going!

You can reach out to me here:

Twitter: @mamietaughtme

Instagram: @mamietaughtme

Private Facebook Group: Mamie Taught Me: BUY MORE BLACK

(If you’re new to the Mamie Taught Me: BUY MORE BLACK Private Facebook Group make sure to fill out the questionnaire HERE before requesting to join.)

Stocks Shares Bonds

Buy More Black Challenge: Day 20

New to Buy More Black Challenge: The Ultimate Guide? Learn more about it HERE.

Week 3: Leverage Your Buying Power

This Week’s Goal: Learn how to progress from loyal fan to an influencer for Black owned Brands.

Stocks Shares Bonds

Day 20: Purchase Stock, Shares and Bonds

Today’s Task: Purchase Stock, Shares and Bonds

As we near the end of our #BuyMoreBlack Challenge. I want you to ask yourself which of the black-owned businesses stood out the most to you and why. Now ask yourself how much you are willing to give to see that business be successful?

If you believe in the growth and expansion of a particular brand, you should definitely look into doing one of the following three things.

Stockholders do not own corporations; they own shares issued by corporations. This affords them various privileges like vote in shareholder meetings and receive part of the company’s profits if and when they are earned. It also gives you the right to sell your shares to somebody else. Stocks give you power within a company as a shareholder. This is a high risk investment because most companies don’t payout dividends to stockholders. That money is usually re-invested into the business.

Bondholders on the other hand serve as creditors to companies and have priority in the ranking of profit collections. Bondholders act as lenders to companies and can also charge interest on borrowed money. The debt owed to the bondholder is called a bond. Should the company fold, bondholders are the first to have their repayment processed. Bondholders have legal priority to profits should the company go bankrupt.

Both of these options are a risk, but investing and entrepreneurship is based in taking risks… The higher the risk, the greater the reward!

If you’re new to investing and want to know more, go to https://www.investopedia.com

You can reach out to me here:

Twitter: @mamietaughtme

Instagram: @mamietaughtme

Private Facebook Group: Mamie Taught Me: BUY MORE BLACK

(If you’re new to the Mamie Taught Me: BUY MORE BLACK Private Facebook Group make sure to fill out the questionnaire HERE before requesting to join.)

Buy More Black Challenge: Day 19

New to Buy More Black Challenge: The Ultimate Guide? Learn more about it HERE.

Week 3: Leverage Your Buying Power

This Week’s Goal: Learn how to progress from loyal fan to an influencer for Black owned Brands.

Day 19: Impact Change With Philanthropy

Today’s Task: Impact change with philanthropy

After yesterday’s task, hopefully you are feeling really empowered about what you can do with your money and how you can use your buying power. You really can make an impact when you are a conscious consumer. Perhaps you aren’t ready to buy a black-owned business, but maybe you want to give a donation, small or large, to a black startup company.

You’ve probably seen people promote their new tech idea or even their desire to launch a new business or movie project on Kickstarter and GoFundMe. These two platforms aren’t particularly my favorite choices for crowdfunding (I explain why in my Platform to Justice program) but I do agree with their concept in allowing the community to back projects they believe in and essentially help turn nothing into something. It’s actually really a genius idea! You get to determine the validity of your idea before you launch and waste money on something nobody wants. Lack of funding is a major reason why a lot of ideas don’t take off. Through your support of both social sharing and giving a small monetary donation, many people can see their dreams come true, some even overnight. So, today, consider finding a friend or even a stranger that could use some extra cash to turn their hobby into a business.

You can reach out to me here:

Twitter: @mamietaughtme

Instagram: @mamietaughtme

Private Facebook Group: Mamie Taught Me: BUY MORE BLACK

(If you’re new to the Mamie Taught Me: BUY MORE BLACK Private Facebook Group make sure to fill out the questionnaire HERE before requesting to join.)

Buy More Black Challenge: Day 18

New to Buy More Black Challenge: The Ultimate Guide? Learn more about it HERE.

Week 3: Leverage Your Buying Power

This Week’s Goal: Learn how to progress from loyal fan to an influencer for Black owned Brands.

Day 18: Become a Venture Capitalist or Angel Investor

Today’s Task: Read up on what it would take to become a venture capitalist or angel investor

When news broke that Travel Noire was being acquired by Blavity, I freaked! For those of you who may not know, Travel Noire is a platform for black travel enthusiasts ran by Zim Ugochukwu. I supported the brand 1. because I loved the curated content on their instagram. It had me dreaming of a full time career as a lifestyle and travel blogger and 2. A few of my college friends joined Zim’s team (Shout out to Skye, Mark and Jasmine) and I knew how hard they were working to bring great content and amazing cultural excursions to people who never believed travel would ever be an option for them. Many people saw the value and depth that Travel Noire possessed early on. So it didn’t surprise me that it’s success took off right away. Enter Blavity, one of the fastest growing digital media outlets on the web and reaches more than 7M millennials a month and is still run by its founders Morgan DeBaun, Aaron Samuels, Jonathan Jackson, and Jeff Nelson.

I was already following Morgan on instagram and had been a long time follower of Blavity’s content since it’s founding in 2014. So I knew it’s founders were young black creatives. Up until Blavity acquired Travel Noire, it never dawned on me that Black businesses could invest in other businesses in that way. Now I realize it’s essential to sustain resources in the black community.

We can buy black-owned but unless the businesses have black backers that invest in them, they will always look for more money from outside of the black community so that they can continue to grow their empire. Often, that’s where the buck ends, because of bank and venture capitalist bias against black business owners. So if you are interested in learning more about investing in black owned businesses check out these resources below:

Pssst…Here’s How To Become A Venture Capitalist

11 Black Venture Capitalists Getting Attention In The US

A Growing Group Of Black Angel Investors Is Making Up For The Funding Biases In Venture Capital

You can reach out to me here:

Twitter: @mamietaughtme

Instagram: @mamietaughtme

Private Facebook Group: Mamie Taught Me: BUY MORE BLACK

(If you’re new to the Mamie Taught Me: BUY MORE BLACK Private Facebook Group make sure to fill out the questionnaire HERE before requesting to join.)

Buy More Black Challenge: Day 17

New to Buy More Black Challenge: The Ultimate Guide? Learn more about it HERE.

Week 3: Leverage Your Buying Power

This Week’s Goal: Learn how to progress from loyal fan to an influencer for Black owned Brands.

Day 17: Earn Your First Affiliate Commission

Today’s Task: Earn your first affiliate commission

One of the major excuses I hear about buying black is that it’s too expensive. This really is an interesting concept to me because we know that people will spend their money on whatever they find to be valuable. Still, finding great deals is something people search for and even look forward to. I mean, who doesn’t love a good sale, right?

The issue with that is, it often costs more for black-owned businesses to sustain their businesses and to bring you their products and services. They cannot compete with the prices offered in Walmart or Target. That expectation, simply isn’t realistic. So remember, all the way back to Day 2 of this challenge when I shared that you had to be committed financially? That’s because I know, bargain shopping at giant stores is tempting, but it’s often at a great expense to the black community because those dollars do not profit the black community.

I know. I know. Our finances often dictate our spending habits, rather than our spending habits dictating where our money goes. So I figured the best way to help you out with today’s task is to share black-owned businesses that will pay you back for shopping with them when your friends buy from them too. That way it’s a win-win situation for all. Click here to find my list of black-owned affiliate programs inside of the Resource Library.

You can reach out to me here:

Twitter: @mamietaughtme

Instagram: @mamietaughtme

Private Facebook Group: Mamie Taught Me: BUY MORE BLACK

(If you’re new to the Mamie Taught Me: BUY MORE BLACK Private Facebook Group make sure to fill out the questionnaire HERE before requesting to join.)

Buy More Black Challenge: Day 16

New to Buy More Black Challenge: The Ultimate Guide? Learn more about it HERE.

Week 3: Leverage Your Buying Power

This Week’s Goal: Learn how to progress from loyal fan to an influencer for Black owned Brands.

Day 16: Influence What Others Buy with Social Sharing

Today’s Task: Influence what others buy with social sharing

Today’s task is really a no brainer for most. I want you to take yesterday’s task a step further. In day 15 you were asked to write the perfect review, especially for black-owned business. Consider sharing that review on your social media sites so that all of your closest friends (or even a couple thousand total strangers) can see those products or services highlighted on your pages. You never know, someone may be looking for a recommendation on that thing. Influencing what others buy with social sharing not only helps the vendor, but it helps out people who have been searching for vendors who can address their pain points.

How often do you re-post your reviews or purchases you’ve bought online on social media? Have you ever bought something that you read a good review for on social media? Tell us in the comments.

You can reach out to me here:

Twitter: @mamietaughtme

Instagram: @mamietaughtme

Private Facebook Group: Mamie Taught Me: BUY MORE BLACK

(If you’re new to the Mamie Taught Me: BUY MORE BLACK Private Facebook Group make sure to fill out the questionnaire HERE before requesting to join.)

Buy More Black Challenge: Day 15

New to Buy More Black Challenge: The Ultimate Guide? Learn more about it HERE.

Week 3: Leverage Your Buying Power

This Week’s Goal: Learn how to progress from loyal fan to an influencer for Black owned Brands.

Day 15: Write the Perfect Review

Today’s Task: Write the perfect review

Writing a good review for a business is more than just suggesting that people should buy it. It’s proven that what people say in reviews matters to other consumers who are considering buying a product or service.

When you write a good review you’ll want to keep this checklist in mind.

  1. Leave a detailed describe of the product or service.
  2. Share what you loved most and why it was beneficial for you to purchase
  3. Don’t half-ass it! Use complete sentences.
  4. Use words that are descriptive and paint a vivid picture for the reader
  5. Write the review in your own voice.
  6. Explain the urgency of why people shouldn’t wait to buy
  7. Include a photo of you with the product or finished service.
  8. Always tell the truth. Don’t every say anything that wasn’t true or write a review for a product/service you didn’t actually purchase.

By the time a consumer checks for reviews, they have already determined that they would like to buy the product or service. People check reviews for affirmation that they should buy a product. What you say others should spend their money on, is a great way to leverage your influence and control other people’s buying power. So next time, be sure to leave a review and help a black-owned business out with a stellar review if they have earned it!

You can reach out to me here:

Twitter: @mamietaughtme

Instagram: @mamietaughtme

Private Facebook Group: Mamie Taught Me: BUY MORE BLACK

(If you’re new to the Mamie Taught Me: BUY MORE BLACK Private Facebook Group make sure to fill out the questionnaire HERE before requesting to join.)

Buy More Black Challenge: Day 14

New to Buy More Black Challenge: The Ultimate Guide? Learn more about it HERE.

Week 2: Become a Conscious Consumer

This Week’s Goal: Learn the seven step process that will make it much easier for you to start buying more Black products and services.

Day 14: State the facts about black-owned businesses

Today’s Task: State the facts about black-owned businesses

I know we already addressed limiting beliefs about black businesses but I still believe there is so much more to be said to debunk some myths about what it means to be a black business owner.

The decision to go into entrepreneurship is not an easy one. Being Black, and for those that don’t identify as a man, you may feel that you are at an extreme disadvantage when it comes to opportunities, access of information and resources. Just cause you may feel something, doesn’t mean that has to be your experience for the duration of your life. Many black entrepreneurs have gone on to do great things and collectively the statistics show, that we’re doing alright. Take a look below and check it out!

BLACK ENTREPRENEUR FACTS

  • There are currently 1,531,494 black women-owned businesses in the United States
  • 44 percent of those women-owned firms are owned by minority women. Those owned by black women in particular employ around 376,500 workers and generate $51.4 billion in revenue.

 

All statistics are from the 2018 published Nielsen research unless otherwise stated.

BLACK BUYING POWER STATISTICS

  • African Americans spending $1.2 trillion annually
  • Black shoppers spent $473 million in total hair care in 2017 (a $4.2 billion industry)
  • Half of the total spend ($941 million) on dry grains and vegetables in the U.S. in 2017 came from consumers of color.

 

All statistics are from the 2018 published Nielsen research unless otherwise stated.

THE POWER OF THE MULTICULTURAL CONSUMER DOLLAR

You can reach out to me here:

Twitter: @mamietaughtme

Instagram: @mamietaughtme

Private Facebook Group: Mamie Taught Me: BUY MORE BLACK

(If you’re new to the Mamie Taught Me: BUY MORE BLACK Private Facebook Group make sure to fill out the questionnaire HERE before requesting to join.)

Buy More Black Challenge: Day 13

New to Buy More Black Challenge: The Ultimate Guide? Learn more about it HERE.

Week 2: Become a Conscious Consumer

This Week’s Goal: Learn the seven step process that will make it much easier for you to start buying more Black products and services.

Day 13: Boycott and divest in "bad" companies

Today’s Task: Boycott and divest in “bad” companies

You’re 13 days into this challenge and I can’t tell you how proud I am that you’ve almost gone 2 whole weeks in your new journey to buy more black. I truly hope you are getting a lot out of the challenge lessons.

Today’s task calls for you to boycott and divest in “bad” companies. Before you pull out the signs and posters, let’s talk a little bit about what a “bad” business actually is for you. Truth is, that may vary depending on your own standards and values. A lot of businesses that are labeled bad usually means that they have aligned themselves on one end of a controversial issue or with some affiliate partnership that has done the latter.

In a time when gun violence and police brutality are heavily affecting the black community, many activists in the movement for black lives are asking that you divest (remove your money) from places that sell rifles and automatic weapons or that have donated large amounts of money in support of law enforcement.

Each day up to this point you have learned a little bit more about your buying power in your community. Just as much as you think about what you will purchase, its important that you consider what you won’t purchase for the betterment of the black community. Where you spend your money speaks volumes about what you care about. All of the community service you do in an impoverished community won’t matter if those good works are not sustained and backed by black dollars.

Want to know more about this topic? Read this:

Agenda to Build Black Futures by BYP100

You can reach out to me here:

Twitter: @mamietaughtme

Instagram: @mamietaughtme

Private Facebook Group: Mamie Taught Me: BUY MORE BLACK

(If you’re new to the Mamie Taught Me: BUY MORE BLACK Private Facebook Group make sure to fill out the questionnaire HERE before requesting to join.)

Buy More Black Challenge: Day 12

New to Buy More Black Challenge: The Ultimate Guide? Learn more about it HERE.

Week 2: Become a Conscious Consumer

This Week’s Goal: Learn the seven step process that will make it much easier for you to start buying more Black products and services.

Day 12: Track the impact of your local spending power

Today’s Task: Track the impact of your local spending power

Have you ever thought about where your money goes after you’ve purchased a product or service?

When slavery ended in America, many of the black folks decided to become share croppers because that was what they new how to do, tend a farm. Specializing in agriculture today is a respected field that is still profitable today, but for whom?

What you spend your money on locally has a great impact on the growth of your community. Think about it. If you are shopping from your grocery store, do you know if they are stocking their shelves with items from companies in other countries? If you aren’t sure, next time you go to buy produce, look for a sticker that says where it came from.

You might be surprised how much of what you eat comes from outside of the U.S. Now, there isn’t anything necessarily wrong with buying imported fruit and vegetables, but consider a few of these factors.

First, any fresh food that must be shipped to you from overseas and out of state is growing bad over the time that it takes to get to you. This means that by the time it reaches your local grocery store, it’s maybe got a good week to 3 days window for you to consume it without it starting to mold or rot.

Second, the money that you are spending in your local store for the produce they are buying across country aren’t being invested in your local farmers. These local business owners have to work 10 times harder to sell and usually not to locals in the community. You might think there isn’t anything that you can do about that, but you’re wrong!

Next time you need to stock up on apples or bread, consider shopping local. Go to a nearby coop or support the vendors at your local farmers market.

You can reach out to me here:

Twitter: @mamietaughtme

Instagram: @mamietaughtme

Private Facebook Group: Mamie Taught Me: BUY MORE BLACK

(If you’re new to the Mamie Taught Me: BUY MORE BLACK Private Facebook Group make sure to fill out the questionnaire HERE before requesting to join.)